Rajio Sy
Rajio Sy

Getting Value for your Automotive Dollar
Whether you pay a lot or a little, you can still have a satisfying vehicle ownership experience. That is a key lesson to be learned from a recent study conducted by San Diego-based Strategic Vision. According to the research firm, value is not just a series of economic analyses but is also in the eye of the beholder, and value is something Strategic Vision tries to isolate in its Total Value Index (TVI). Long-term economic benefits plus strong quality in the overall ownership experience equate to overall value.

Best Vehicle Values: Overall
If you think the "cost" of your vehicle is the price of your vehicle, you've got a big lesson to learn. The vehicle that costs the least to buy isn't always the best value in its segment, because other costs in addition to purchase price are important in determining the overall value equation. So as you consider the purchase of a new vehicle, to get the most for your money, you should look at several factors in addition to price in determining what vehicle might be the best one for you.

Consumers Key "Green" Attributes Into Value
Traditionally, drivers covet vehicles that look great, function flawlessly and say nice things about their owners...and these days you can add another series of attributes, too, all revolving around the environment. Today's American consumer is more environmentally oriented than ever, and, in an effort to reflect that, Strategic Vision, a California-based market research firm has unveiled the new SmartGreen Index (SGI.)



World Record Road Warrior Names Top Towns
If you ask Irv Gordon, the guy who set a world record by driving his car for more than 2.7 million miles, about road trips, he'll tell you to ditch the fancy resorts and theme parks and take a drive to a small town. Gordon, a retired science teacher from Long Island, N.Y., clocked his historic two millionth mile in his shiny, red 1966 Volvo P1800 in 2002 while driving down Times Square in New York City. Now he is only 300,000 miles from reaching the three million mile mark. Gordon estimates he has stopped his Volvo at more than 5,000 small towns over the past 42 years for coffee and conversations with the locals.

Best Vehicle Values: Overall
If you think the "cost" of your vehicle is the price of your vehicle, you've got a big lesson to learn. The vehicle that costs the least to buy isn't always the best value in its segment, because other costs in addition to purchase price are important in determining the overall value equation. So as you consider the purchase of a new vehicle, to get the most for your money, you should look at several factors in addition to price in determining what vehicle might be the best one for you.

Consumers Key "Green" Attributes Into Value
Traditionally, drivers covet vehicles that look great, function flawlessly and say nice things about their owners...and these days you can add another series of attributes, too, all revolving around the environment. Today's American consumer is more environmentally oriented than ever, and, in an effort to reflect that, Strategic Vision, a California-based market research firm has unveiled the new SmartGreen Index (SGI.)

Getting Value for your Automotive Dollar
Whether you pay a lot or a little, you can still have a satisfying vehicle ownership experience. That is a key lesson to be learned from a recent study conducted by San Diego-based Strategic Vision. According to the research firm, value is not just a series of economic analyses but is also in the eye of the beholder, and value is something Strategic Vision tries to isolate in its Total Value Index (TVI). Long-term economic benefits plus strong quality in the overall ownership experience equate to overall value.


Privacy Policy | Copyright/Trademark Notification